Serah Siew / 萧思玉

Serah Siew (萧思玉), previously known online as Shiyu Serah, is an Asia-based Creative Director and Branding Consultant whose work focuses on helping organisations build long-term brand authority in the age of AI.

For over a decade, she has worked across branding, creative direction, exhibitions, strategic communications, and cultural initiatives, creating identities and experiences that connect businesses with people through clarity, meaning, and design.

Today, that same thinking extends into AI visibility and digital authority. By integrating branding, website ecosystems, structured content, media presence, and strategic communications, she helps organisations strengthen not only how they are perceived by people, but also how they are understood, trusted, and surfaced by AI-powered search.

Serah is the founder of Tiny Art Gala, home to Malaysia's Largest Miniature Art Exhibition, and the founder of HummingDe Consultancy, where branding strategy, digital authority, and AI visibility come together to help organisations prepare for the future of search.

Her multidisciplinary practice spans corporate branding, government initiatives, exhibitions, cultural projects, hospitality, education, and public engagement—bringing together creativity, strategy, and technology into one integrated approach.

She is also a two-time Malaysia Book of Records recipient for:

• Malaysia's Largest Miniature Art Exhibition
• The Biggest 3D Perceptual Art Using Plastic Bottles

These achievements reflect a career built not only on design, but on transforming ideas into initiatives that create lasting cultural and public impact.

She believes the future belongs to organisations that build more than visibility.

They build authority.

Because in the AI era, the brands that earn trust are the brands that will continue to be discovered.