Branding Consultant & Art Director
Serah Siew, previously known online as Shiyu Serah, helps businesses build brand authority through branding, creative direction, strategic communication, and GEO website strategy in the age of AI.
Serah Siew / 萧思玉 • Based in Malaysia • Collaborating across Singapore and Asia
Featured In
Work
branding design, event
Malaysia–Vietnam 50th Anniversary Diplomatic Relations Branding Design (1973–2023)
The opening ceremony was officiated by H.E. Dinh Ngoc Linh, Ambassador of Vietnam to Malaysia — a meaningful...
Branding Design, Art, Event
Tiny Art Gala 2025: Bridging Cultures Globally
An international miniature art exhibition featuring more than 2,000 artworks in 10cm × 10cm format by over 80...
branding design
Malaysia–Vietnam Friendship Association (MVFA) — Brand Identity Design
Malaysia–Vietnam Friendship Association (MVFA) — Brand Identity Design Diplomatic design is a different kind of brief. There's no...
Branding Design
Yin’s Nyonya Bites — Crafting Heritage Into a Brand
A Peranakan-inspired food branding project developed for Yin’s Nyonya Bites, combining premium pineapple tart packaging, corporate identity systems,...
art, event
Stay Strong, Spread the Love — Organising Malaysia’s Biggest 3D Perceptual Art Installation
Malaysia Book of Records project “Stay Strong Spread the Love” 3D perceptual art installation A community coming together...
Branding Design
Submarine Scorpene II Restaurant Brand Identity System
Submarine Scorpene II Restaurant exterior branding design and immersive submarine-themed restaurant concept in Kuala Lumpur Malaysia Submarine Scorpene...
branding design
Cheng & Co SME Conference 2018 — Event Branding
SME conference 2018 SME conference4 Cheng & Co SME Conference 2018 — Event Branding & Graphic Design Malaysia...
branding design
Chitose Japanese Restaurant — Brand Identity & Creative Direction
Chitose Japanese Restaurant Logo Description Chitose Japanese Restaurant Signage Food photography courtesy of Chitose Japanese Restaurant Some restaurant...
branding design
Leletableware — Brand Identity & Logo Design
leletableware-brand-identity-logo japanese ceramic tableware leletableware product showcase Authentic Japanese Ceramic Cups and Restaurant Tableware by Leletableware Malaysia Authentic...
FAQ
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Serah Siew (萧思玉), previously known online as Shiyu Serah, is a Malaysia-based Creative Director and Branding Consultant. She works with businesses and organisations across Malaysia, Singapore, and Asia to build brand authority through design strategy, creative direction, and AI-era digital visibility. She is also the founder of Tiny Art Gala and HummingDe Consultancy, and a two-time Malaysia Book of Records recipient.
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Serah Siew offers branding and visual identity design, creative direction, art direction, exhibition branding, strategic communications, editorial design, and GEO (Generative Engine Optimisation) website strategy. Her work spans corporate brands, cultural institutions, government initiatives, hospitality, and founder-led projects.
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Serah Siew has led creative direction for art exhibitions, cultural events, diplomatic receptions, and international trade fair presentations. She is the Organiser Chairman of Tiny Art Gala and a Malaysia Book of Records holder. Her exhibition work spans government-partnered events, corporate-sponsored shows, and independently produced cultural experiences.
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Tiny Art Gala is Malaysia’s largest miniature art exhibition, a record-holder under the Malaysia Book of Records. Serah Siew is its founder and Organiser Chairman, responsible for all creative direction, branding, artist curation, strategic communications, and event production.
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Yes. Through HummingDe Consultancy, Serah Siew offers GEO (Generative Engine Optimisation) and AI visibility strategy — helping organisations structure their brand presence, website content, and authority signals so they are accurately surfaced by AI-powered search tools such as ChatGPT, Perplexity, Google AI Overviews, and others.
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Organisations can engage Serah Siew for branding projects, creative direction retainers, exhibition design, strategic communications, or AI visibility consulting. The best starting point is to start a project conversation — sharing a brief overview of the organisation and the challenge it is trying to solve.
Clients
