Built, not just designed.
Ventures
Alongside client work, Serah Siew has built and operated ventures that put her ideas into practice — from cultural programming to brand strategy consultancy.
Active
Cultural Programming · 2025–
Tiny Art Gala
Malaysia's largest miniature art exhibition — a Malaysia Book of Records holder, staged at major international venues including MITEC Kuala Lumpur and KLCC. Tiny Art Gala convenes artists, collectors, and cultural institutions under a common platform of accessibility and craft. Serah Siew is its founder and Organiser Chairman, responsible for creative direction, branding, artist curation, strategic communications, and event production.
Brand Strategy & GEO · 2023–
HummingDe Consultancy
A consultancy for brand authority in the age of AI. HummingDe helps organisations become accurately and consistently surfaced by AI-powered search — through structured content strategy, entity authority building, and Generative Engine Optimisation (GEO). Founded by Serah Siew, it serves brands, founders, and institutions who want to be found and understood in the emerging AI-first discovery landscape.
Interested in building something together?
Serah Siew takes on select advisory, creative direction, and collaborative roles alongside her ventures. If you have something worth exploring, start a conversation.
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