Tiny Art Gala exhibition featuring hundreds of miniature artworks displayed in a large-scale gallery installation in Malaysia.

Branding Design, Art, Event

Tiny Art Gala 2025: Bridging Cultures Globally

An international miniature art exhibition featuring more than 2,000 artworks in 10cm × 10cm format by over 80...

Year

2025

Country / Location

Kuala Lumpur, Malaysia

Role

Event Organiser, Chairperson, Branding Designer

Scope of Work

Event branding creative direction, installation design, mascot design, campaign materials, art direction, event management

Tiny Art Gala corporate identity design system featuring logo development, colour palette, typography, branding applications, merchandise, and exhibition visual identity presentation.

An international miniature art exhibition featuring more than 2,000 artworks in 10cm × 10cm format by over 80 participating artists. Developed through exhibition branding, visual identity systems, campaign materials, mascot design, and cross-cultural creative direction for a large-scale contemporary art showcase in Malaysia.

Tiny Art Gala branding applications featuring corporate identity design, stationery system, merchandise, exhibition materials, event collateral, and visual branding presentation.

Tiny Art Gala mascot character design featuring culturally inspired tiger mascots developed in both illustrated and 3D styles for exhibition branding and visual identity applications.

Tiny Art Gala exhibition campaign materials featuring event poster design, launch ceremony invitation layout, promotional branding, and visual communication design for the international miniature art exhibition.

Tiny Art Gala exhibition showcase featuring miniature artworks, artist participation, installation displays, and curated visual presentations from the international mini art exhibition in Malaysia.

Tiny Art Gala exhibition showcase featuring miniature artworks, artist participation, installation displays, and curated visual presentations from the international mini art exhibition in Malaysia.

Tiny Art Gala exhibition showcase featuring miniature artworks, artist participation, installation displays, and curated visual presentations from the international mini art exhibition in Malaysia.

Tiny Art Gala exhibition showcase featuring miniature artworks, artist participation, installation displays, and curated visual presentations from the international mini art exhibition in Malaysia.

Tiny Art Gala 2025: Bridging Cultures Globally

What begins as a 10cm × 10cm canvas — barely the size of a coaster — can hold entire worlds.

That was the quiet conviction behind Tiny Art Gala 2025: Bridging Cultures Globally, an international miniature art exhibition I founded and chaired, bringing together artists, diplomats, communities, and advocates under one roof at iN Design Lab, KL Eco City Mall.

The Numbers That Surprised Even Us

  • 🎨 71 artists from across the globe
  • 🖼️ 2,150 miniature artworks, each exactly 10cm × 10cm
  • 👥 600 visitors over just 2 days
  • 🌍 Ambassadors representing 12+ countries
  • 🤝 Diplomatic Excellencies from several nations in attendance
  • 🏆 Officially recognised by the Malaysia Book of Records as the country’s Largest Mini Artworks Exhibition

None of it happened overnight. It took one full year of preparation and 15 dedicated volunteers who believed in the idea before it was anything more than a sketch.

More Than an Exhibition

From the beginning, Tiny Art Gala was conceived as something larger than a gallery show. The creative system built around it — brand identity, mascot design, installation environments, merchandise, and campaign materials — was designed to carry that intention visually and emotionally across every touchpoint.

Partnering with World Vision as our NGO Official Partner gave the project its humanitarian backbone, positioning miniature art not just as aesthetic expression, but as a platform for cultural exchange, charity, and genuine community connection.

The launch was graced by Y.B. Puan Jamaliah Binti Jamaluddin, State Assemblyman for Bandar Utama — a moment that affirmed what the project stood for beyond the art world.

What I Carried Away

Serving as Founder and Organising Chairperson of Tiny Art Gala taught me something I’ll return to again and again in my practice: the most powerful design isn’t always the largest. Sometimes, it fits in the palm of your hand — and still manages to ripple far beyond the canvas.

Date: 14 – 15 June 2025
Time: 10:00 AM – 5:00 PM
Venue: iN Design Lab, KL Eco City Mall

Organising Chairperson: Serah Siew
Deputy Organising Chairperson: Joe Ann Yin
Secretary: Li Yi Zhi
Advisor / Program Director: Michelle Lin & Deni Amin Mazlan
PR and Media Advisor: Datuk Yong Soo Heong
Coordinator: Chris Amnuaychai
Creative Director and Branding Consultant: Serah Siew

NGO Official Partner: World Vision

Website: https://tinyartgala.com/
Instagram: https://www.instagram.com/tinyartgala/
Facebook: https://web.facebook.com/profile.php?id=61564509020204

Media Coverage:
https://www.tvsarawak.my/2025/06/14/tiny-art-gala-2025-satukan-dunia-melalui-karya-seni-mini/

Brand Strategy & Creative Direction

An international miniature art exhibition designed to bridge cultures globally through accessible art, cultural exchange, and community engagement.

Visual Identity Description

A vibrant exhibition identity system combining miniature art visuals, bold colour blocking, mascot elements, and contemporary editorial exhibition branding.

Result & Impact

Officially recognised by the Malaysia Book of Records as the country’s Largest Mini Artworks Exhibition, bringing together 71 artists and 2,150 artworks globally.

Tiny Art Gala exhibition featuring hundreds of miniature artworks displayed in a large-scale gallery installation in Malaysia.
A large-scale miniature art exhibition showcasing hundreds of tiny artworks by artists across Malaysia in a contemporary exhibition setting.

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